Content is King: Why Good Content Matters for Your Marketing Strategy
It’s no secret that content marketing can provide your company with huge ROI, even if you’re not in the B2B space. But what does this mean for you? According to Copyblogger, 84% of consumers surveyed said they trust earned media, such as word-of-mouth and recommendations from friends and family more than any other form of advertising. In short, if you want to attract and retain customers, then good content is the way to go.
The First Commandment
If you want your marketing strategy to be successful, you need to start with good content. Quality content will engage your audience, build trust, and establish your brand as a thought leader in your industry. Plus, good content is the key to driving organic traffic and generating leads. So if you’re not already creating quality content, now is the time to start.
How Important Is Originality?
In a world where everyone is fighting for attention, it’s more important than ever to create content that is original and stands out from the rest. With so much noise online, it can be tempting to copy what others are doing or to try to game the system by keyword stuffing or using other black hat SEO tactics. However, this is not the way to build a sustainable, long-term business. Google and other search engines are getting better and better at weeding out low-quality content, so it’s important to focus on creating quality content that will engage and convert your target audience.
Where Can I Find Unique Content?
If you want your marketing strategy to be successful, you need to make sure you’re creating and sharing high-quality content. But what exactly is good content? And where can you find it? It’s all about knowing your audience and giving them what they want. We suggest tapping into Google Trends or Buzzsumo to see which topics are trending right now and what people are talking about on social media. You could also create a call for submissions on your blog or a contest on Instagram with a predetermined theme, asking people to share their best stories or photos in that area. Finally, why not use Alexa Rank data from Amazon as a gauge of quality? The higher the rank of the product in question, the more people must have liked it enough to buy it!
What Should I Consider When Writing My Posts?
If you’re thinking about starting a blog or revamping your current one, congratulations! You’re on your way to creating an amazing marketing tool for your business. But before you start pumping out content, it’s important to consider what goes into making great content. Here are a few things to keep in mind
Do I Need to Write At All?
You may be wondering, do I need to write at all? After all, there are plenty of businesses out there that don’t have a blog or produce any sort of written content. They just create and sell their products.
-There’s absolutely nothing wrong with this approach, but as the competition becomes more fierce with each passing day, you may find it increasingly difficult to get your voice heard.
-That’s because people trust what they read in blogs and articles more than what they hear on TV commercials or in person from salespeople; so it makes sense to include some kind of writing in your marketing strategy if you want people to buy from you.
-We’ll cover blogging later on in this series; for now, let’s take a look at why good content matters for your marketing strategy overall.
Where Can I Get Images For My Posts?
If you’re wondering where to find images for your blog posts, there are a few options. The first is to use free stock photos. You can find these by searching on Google Images or visiting sites like Unsplash or Pexels. Another option is to purchase stock photos from sites like iStockPhoto or Shutterstock. Finally, you can create your own images using tools like Canva or PicMonkey.
But Aren’t Stock Photos Just as Good as My Own Photos?
Sure, stock photos can be of decent quality. But there’s something about real, human photos that just can’t be beaten. People can tell when a photo is staged, and it doesn’t come across as genuine. Plus, with social media being so popular, potential customers are used to seeing real photos from businesses – not perfect, airbrushed ones. Authenticity is key in marketing, and good content reflects that.
How Long Should Each Post Be?
If you’re like most people, you probably have a love-hate relationship with content. You know it’s important, but it can be time-consuming to produce quality content on a regular basis. So why does good content matter for your marketing strategy?
How Often Should I Update My Blog?
If you’re wondering how often you should update your blog, the answer is: it depends. A general rule of thumb is to aim for at least one new post per week, but if you can manage more than that, even better. Quality trumps quantity, so don’t worry about posting every day if you can’t maintain a consistent level of quality.
Where Do I Get the Time to Write All This Stuff?
If you’re like most business owners, you’re probably wondering how on earth you’re going to find the time to write all this content. The answer is simple: you have to make time. And it’s not as hard as it sounds. Consider these tips and tricks to help you squeeze in more writing time every day:
1) Schedule an hour a day of writing time into your calendar. Put that meeting in there, and don’t move it until it happens. It’ll be easier if you just schedule it for yourself instead of thinking about what else you need to do during that hour every day.
2) Prioritize your writing time over everything else – including email, social media, and other marketing tasks that require much less effort than writing does. No matter what happens during the hour – interruptions or delays – keep working on your content until the timer goes off or until your break is over!