10 Ways to Get the Most Out of Email Marketing.Email marketing can be used in many different ways, but one thing remains the same: it’s one of the most effective and affordable ways to get your message out to your target audience. But how do you use email marketing to get the most out of it? Here are 10 ways to get the most out of email marketing and make your audience feel as though they can’t go a day without hearing from you again.
1) Use two different CTAs
Along with having a plan, email marketing offers you more advantages than just getting in touch with potential and current customers. Studies show that people have a higher chance of following through on your email marketing campaigns when they have an option to subscribe. Offer them the opportunity to subscribe and make it as easy as possible for them to do so by displaying the sign up form in a prominent position on your website or blog. Keep emails simple, relevant, and timely. Save lengthy information for company websites rather than short and focused emails.
2) Include an image on your campaign
The majority of small businesses are using email marketing as their key marketing strategy. It’s easy, cheap, and takes no time at all. To get the most out of your email marketing efforts and not make a mess with it, follow these simple guidelines:
- Add social media buttons at the end of your emails so readers can share it on their profiles and stay updated.
- Include images in your newsletters so they are more visually appealing. It will keep people engaged when they’re scrolling through their inboxes. Don’t forget to put a catchy header image too!
3) Keep copy relevant and concise
More than 3 billion people now use email every day, and most companies use email as their primary marketing channel. Because it’s so popular, it’s a great way to reach customers who are looking for your product or service. But because there are so many emails out there, how do you cut through the noise? It might seem like an insurmountable challenge, but these 10 tips will get you started on your email marketing journey!
– Design an eye-catching header
It’s not enough that your content is good – if your header isn’t attention-grabbing too, no one will read past that first line. You should always create a design before sending off any messages.
4) Send more than one campaign
Send more than one campaign. Sending a marketing email just once won’t do you any good; recipients will forget about it and not click on any links or open your future emails. Send at least 3-4 emails per month so you can stay in contact with customers and tell them what’s new with your company.
Find out what their needs are. Find out how they prefer to be contacted and make sure that you are hitting all the right notes: too much information, right amount of information, appropriate content (keep an eye on regulations), etc. Address their problems directly so they know that you are trying to help them solve their specific problems, not just promote yourself as a company.
Stay in touch but also introduce new items into your conversations every so often.
5) Inform subscribers what they are going to receive
For as little as $20 per month, you can get access to email marketing through an autoresponder that will allow you to segment your contacts and send out automatic drip campaigns or one-time blasts on a variety of topics. This is one of the best ways to get your business in front of thousands of new potential customers for a really low cost. Here are 10 ways you can maximize what this investment has to offer:
1) Understand how the software works. Email marketing is simple, but there are nuances that take time and practice. It’s not unusual for new users to expect too much out of their autoresponder in its first few months, which can lead them down some bad roads.
2) Focus on opt-in over force subscribe.
6) Test subject lines
I want to send you a video on how I stopped worrying about and went from to.
I want to send you this great video that will help you increase your productivity by 20% in a week. Yes, really! Sign up for it here.
I have an email for you that is guaranteed to make your day better. You deserve it.
7) Test your campaigns frequently. A/B test them often.
The best way to make sure your emails are going well is testing them. Every email marketing campaign needs an A/B test. With an A/B test, you can check how two different versions of a campaign perform against each other. And, you can see which version performed better (and by how much). And, because the recipient never knows they’re being tested, there’s no bias toward one version or another- so if your headline performs better than your subject line, for example, it’ll be clear from an A/B test.
8) Let people know who sent it
Did you know there are 10 strategies you can use to increase your email engagement? Check out this great blog post from HubSpot on how we can get maximum benefits from email marketing:
The way you word your emails is a crucial component of getting customers to convert. An excellent email will not only contain an objective, but also persuasive text and high-quality images that make people want to take action. When it comes down to it, what sells with an email is its clarity and persuasiveness–after all, consumers receive so many emails in their inboxes every day. It’s up to marketers and entrepreneurs like yourself who are sending those emails out daily (or potentially at least occasionally) in order for them be successful if they’re not converting readers into subscribers or customers.
9) Track your conversions with tools like Google Analytics and Unbounce
Track your conversions with tools like Google Analytics and Unbounce. The first step is making sure that you have properly setup your conversion tracking for whichever landing page that you are using as a test bed. This will help you determine whether or not a particular subject line works better than another, or if there is a major difference in conversion rates from one day of the week versus another. Whatever variable you decide to measure, setting up tracking will allow you to get insight into what’s working and what’s not.
10) Measure clicks and unsubscribes (if any). Find out why people are deleting your emails. Then make adjustments accordingly.
E-mail marketing is crucial for any business because it can bring in new customers, but not all emails are created equal. To maximize results, follow these 10 tips:
- Create a free trial or special offer and email about it often.
- Give people ways to unsubscribe from your list if they no longer want your messages–otherwise you’re breaking CAN-SPAM laws by using auto-generated emails and making bulk mailing lists without recipients’ knowledge or consent.
- Include a subject line that draws people in, so they’ll read your message before deleting it (tip: make your title as specific as possible).
Conclusion
Email marketing is one of the most effective and cost-effective ways to connect with your customers. No matter what type of business you have, read on for some tips on how you can get more out of email marketing.
- Personalize messages Create a newsletter that feels like it was written by a friend, not like it was copied from someone else’s website. Say thank you when a customer leaves feedback about your product or service, or offer personalized help in an email reply if a customer has a question. Emails needn’t be long – a simple sentence will do!
- Include links Each email needs two things: something useful in the body and at least one link to where people can find out more information about what you’re sending them.
