E-commerce websites are constantly looking to improve the conversion rate of their category pages – and the best way to do that is through search engine optimization (SEO). If you’re not optimizing your category pages, then you’re not only missing out on new traffic, but you’re also losing out on valuable information about your target customers. Fortunately, there are plenty of ways to optimize your e-commerce category pages so they attract more customers who are ready to buy! Here are eight ways to do just that! now we will disscuss the 8 Ways to Improve E-Commerce Category Pages for SEO.
1) Tell A Story
Sebby was thrilled when he first signed up for his e-commerce store. He would be selling a well-made product at a lower price than his competitors, and he had the skills needed to manage the product sourcing. But soon Sebby realized there were many issues with the category pages on his site. The navigation was awful and made it difficult for customers to navigate what they wanted, the layout was boring and outdated, and there wasn’t any helpful content or logical categorization of products on the page. Sebby knew he couldn’t grow his business if he didn’t fix these issues, so he got right to work on sorting out these problems.
2) Optimize Product Images
Product images are one of the most important parts of a category page, and should be optimized with relevant keywords. Another key is the alt text—it’s what will show up if an image cannot load. This should be helpful content, not empty phrases like lifestyle shot or product. Another tip is to organize your categories logically so customers can find items quickly and effortlessly, and don’t forget about adding user reviews! These contributions from customers who have had hands-on experience with the product can help others decide whether it would be helpful for them too.
3) Update the Page Title and Meta Description
Improving your e-commerce category pages can be a great way to increase your ranking in search engine results. These are the main types of category pages: product page, collection page, cart page, and account log in. Optimizing these pages with certain techniques and creating helpful content can greatly improve your conversion rates, making it worth the time spent on categorizing items properly. A few ways you can improve a category page is by organizing them logically, providing descriptive titles or tags, and providing informative copy that may include warranties and guarantees.
4) Use Longer Product Titles
One way to organize your categories logically is by types of category pages. The idea behind this technique is that your visitors will then find what they’re looking for faster, and also make you more money by having a higher conversion rate. Another benefit is that when someone shares your product with friends or family on social media, the type of category page that it’s being shared from can create an understanding in their minds about what the product is before they click through.
5) Write Snippets with Keywords
ORGINIZE CATEGORIES LOGICALLY Logically organizing a category page so users can find what they want with ease can improve your website’s accessibility and user experience. For example, grouping all of the related pieces of clothing together will help viewers identify which items are better suited for their needs. Keep categories relevant and clear: don’t group unrelated items just because they happen to share a color, for example. Once you’ve done your research, spend some time organizing your categories logically.
6) Use Anchor Text in Link Builders
SEO is always in a state of flux as Google continues to introduce new and improved algorithm updates. That said, it’s easy enough to stay on top of the latest strategies by taking advantage of industry resources and following popular trends. One such trend that has been gaining momentum is using local ranking and link building in conjunction with traditional keyword techniques. Below are some ways you can improve your e-commerce category pages for SEO using anchor text from the page’s URL and internal linking technique…
7) Target Individual Products With Exact Match Keywords
There are several ways ecommerce sites can use category pages to improve their SEO. The first is having logically organized categories and subcategories. This can be done by optimizing product links on the page or by adding a search bar that also searches subcategories or links out to other areas of the site. This will ensure that consumers can easily find what they are looking for, which in turn improves conversion rates.
For example, if someone is looking for cookware, it would be beneficial to include that in both the ‘cookware’ and ‘kitchen products’ categories – and make sure those links are optimized with keyword rich descriptions such as the best cooking pans. Categories should also include images from each category or keyword so there is some visual continuity throughout the site.
8) Use High Quality Product Photography
An easy way to improve category pages is with high quality product photography. Product photography not only looks great, but helps improve rankings by providing your audience a better idea of what your items look like. Keep in mind that low-quality product photography will result in a bad experience that could drive traffic away from your store and hurt your company’s reputation.
Above all else, remember to organize categories logically! The last thing you want is for people looking for products on the website get confused and leave without making a purchase because they can’t find what they are looking for quickly. For example, if you have an online clothing store, please do not put all of the menswear on one page while putting womenswear on another page!
As the owner of an e-commerce store, it is your responsibility to ensure that your category pages are optimized as well as they can be. To make sure this happens, you need to organize categories logically so that visitors can find what they want easier. Optimizing your category pages will also help with SEO because Google loves clean URLs and organized content in general. This might sound like a tedious task, but once it’s done it’ll only take seconds every day or so. Start by writing out all of the categories you have and then list them on a piece of paper in alphabetical order so you can figure out how many there are and where they should go according to logical progression.
Frequently Asked Questions (FAQ)
Third party referencing is pivotal to an online business' prosperity since it is a center positioning component in Google's calculation for SEO. Online organizations depend entirely on traffic to their sites to produce deals - particularly in the event that they are outsourcing.
Utilize enhanced meta titles and portrayals. Utilize short and watchword rich URLs. Notice Product depictions and incorporate fundamental and LSI watchword. Add Schema Markup